I liked the idea of developing a completely new brand in the world of coffee. Our cooperative process was really exciting for me, not only because we worked on a new brand, but also because we created the whole brand identity, which is everything that makes its unique. I extremly enjoyed this task from the beginning. Thanks to the boys from Kaffit we had no problems in terms of understanding each other. We focussed on the most important of Kaffit’s values to create products, which would most closely comply with the brand’s philosophy.